FREE E-Commerce Marketing MCQ Question and Answers

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Which of the following e-commerce advantages best suits marketers?

Correct! Wrong!

Which of the following methods allows for the tracking of website visitors?

Correct! Wrong!

Explanation:
Since a very long time ago, several businesses and criminals have used web tracking software to follow internet users. Cookies, spyware, malware, and other techniques can all be used to track you. Cookies are tiny, lightweight pieces of code used to track online users, whereas spyware and malware are harmful computer programs designed to track and eavesdrop on users.

Which of these is false?

Correct! Wrong!

Which of the following calls for computer-mediated electronic contact between the customer and seller?

Correct! Wrong!

Explanation:
Interactive marketing is a one-to-one marketing strategy that adapts to the choices made by specific clients and prospects. Trigger-based marketing is vastly more effective than traditional direct marketing due to its ability to respond to the behaviors of clients and prospects.

What distinguishes consumers who shop online from those who shop in person?

Correct! Wrong!

Explanation:
In the case of physical shopping, one does not have this luxury because the buyer must pay the price that the seller quotes because there is no way to determine whether the price quoted by the seller is fair or not. Online shopping is transparent in the sense that one can compare the price of a product across different websites to ensure that he or she buys the product at the lowest price

Which of the following two marketplaces now operate in parallel and complement each other?

Correct! Wrong!

Which of the following is not a key e-commerce marketing strategy?

Correct! Wrong!

Explanation:
Point-of-purchase (POP) advertising is in-store marketing that targets customers while they are already in a store. Banners, shelf call-outs, and endcap displays are common examples of printed signage that features this kind of advertising.

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