A customer is excited about a new software feature launching next week, but you've just learned from the development team that the launch will be delayed by at least a month. What is the BEST approach to manage the customer's expectations?
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A
Wait until the customer asks about the feature to inform them of the delay.
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B
Inform the customer about the delay immediately, explain the reason in general terms, and provide a new, realistic timeline.
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C
Tell the customer the feature is undergoing 'final enhancements' to avoid mentioning a delay.
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D
Offer the customer a discount on their next bill but avoid giving a specific new timeline until you are 100% certain.