Free CMS Digital Marketing & Content Strategy Questions and Answers

Question 1

What is the primary goal of content marketing?

Accepted Answer

Deliver valuable and relevant content

Answer

Create sales pitches only

Answer

Focus only on advertising

Answer

Remove social media platforms

Question 2

Which tool is most commonly used for tracking website visitor behavior?

Accepted Answer

Google Analytics

Answer

Adobe XD

Answer

Illustrator

Answer

Dropbox

Question 3

What is a content calendar used for?

Accepted Answer

Plan and schedule content

Answer

Monitor expenses

Answer

Track graphic file sizes

Answer

Manage online payments

Question 4

Which marketing tactic uses paid ads to appear at the top of search engine results?

Accepted Answer

Search engine marketing (SEM)

Answer

Organic SEO

Answer

Content tagging

Answer

Video editing

Question 5

Which of the following is an example of earned media?

Accepted Answer

Customer’s social media review

Answer

Paid search ads

Answer

Company’s own blog post

Answer

Display ad on a website

Question 6

Which metric measures the percentage of visitors who leave a website after viewing only one page?

Accepted Answer

Bounce rate

Answer

Conversion rate

Answer

Engagement rate

Answer

Click-through rate

Question 7

What does SEO stand for?

Accepted Answer

Search Engine Optimization

Answer

Social Engagement Option

Answer

Sales Engagement Outreach

Answer

Site Enterprise Order

Question 8

What type of marketing involves sending emails directly to potential customers?

Accepted Answer

Email marketing

Answer

PPC advertising

Answer

Video ads

Answer

Public relations

Question 9

Which tactic helps increase organic website traffic through valuable, shareable articles?

Accepted Answer

Writing and publishing blog posts

Answer

Running pay-per-click ads

Answer

Banner ad rotations

Answer

Cold email campaigns