CMC Client Relationship Management & Ethical Standards

Question 1

What is the primary goal of client relationship management (CRM)?

Accepted Answer

Build and maintain strong client relationships

Answer

Focus solely on closing deals.

Answer

Increase internal meetings.

Answer

Offer free products only.

Question 2

Which factor is critical in gaining client trust?

Accepted Answer

Practicing transparency and honesty

Answer

Making unrealistic promises.

Answer

Ignoring client concerns.

Answer

Prioritizing sales quotas only.

Question 3

What does ethical behavior in consulting require?

Accepted Answer

Maintaining confidentiality and integrity

Answer

Disclosing client secrets.

Answer

Accepting hidden commissions.

Answer

Focusing only on personal gain.

Question 4

How can a consultant demonstrate professionalism?

Accepted Answer

Being punctual and well-prepared

Answer

Canceling meetings without notice.

Answer

Making casual assumptions.

Answer

Only responding when issues arise.

Question 5

Which tool helps manage client information effectively?

Accepted Answer

CRM system

Answer

Spreadsheet of product sales.

Answer

Internal office memos.

Answer

Holiday party lists.

Question 6

What is a key ethical consideration in client communication?

Accepted Answer

Providing clear and accurate information

Answer

Using confusing jargon.

Answer

Only sharing positive news.

Answer

Delaying important updates.

Question 7

What action can improve long-term client satisfaction?

Accepted Answer

Act on client feedback and suggestions

Answer

Ignore client feedback.

Answer

Provide infrequent updates.

Answer

Avoid change.

Question 8

What should be avoided to maintain ethical standards?

Accepted Answer

Avoiding conflicts of interest

Answer

Identifying conflicts of interest.

Answer

Disclosing all conflicts immediately.

Answer

Encouraging dual roles.

Question 9

Which action builds strong client loyalty?

Accepted Answer

Deliver on promises consistently

Answer

Overpromise and underdeliver.

Answer

Ignore deadlines.

Answer

Focus on quick wins only.