For a given user query, the majority of search engines return two different kinds of result listings: organic listings and sponsored listings. The search engine's algorithm determines organic listings, or naturally occurring search results, based on how relevant they are to the user's query. Conversely, sponsored listings are advertisements that show up at the top or side of the search results page and are typically identified as such. Advertisers pay for these listings to show up prominently in search results, regardless of how well-ranked they are organically.
The explanation for the right response provided is that, on Google, sponsored and organic results do not depend on one another. Google's search algorithm returns both organic (based on quality and relevancy) and sponsored (based on advertiser bids and relevancy) results when a user types a query. On the search engine results page (SERP), these two categories of results are shown separately, with organic results usually showing up beneath sponsored ads. This indicates that the presence or placement of sponsored results has no bearing on the ranking or appearance of organic results, making them independent of one another.
Due to Google's pay-per-click business model, advertisers do not pay a monthly fee; instead, they only pay when a user clicks on their advertisement.
The process of marketing and promoting a website through sponsored listings or search engine advertisements is known as search engine marketing, or SEM for short. This entails utilizing strategies to boost exposure and increase website traffic, such as pay-per-click (PPC) advertising and search engine optimization (SEO). The answer "Social Media Marketing" (SMM) is incorrect because it emphasizes using social media platforms for website promotion and marketing instead of search engine advertisements.
You must register for an account with Google's advertising product or branch in order to create an advertisement for the search engine. AdWords is the name of the product offered by Google. Advertisers using AdWords can design and manage their ads, select keywords, allocate funds, and focus on particular demographics. It is a popular and useful platform for online advertising that aids companies in connecting with their target audience and boosting their online presence. A different product that Google offers is called AdSense, which lets website owners monetize their content by placing targeted advertisements on their websites. AdPlus and Business Portal are incorrect choices for Google ad creation.
A page's Page Rank indicates its relative importance based on inbound links from other pages. Search engines use this ranking algorithm to assess a webpage's authority and relevancy. The higher a page's Page Rank, the more inbound links it has from other respectable, high-caliber websites. Higher Page Rank pages are regarded as more significant and reliable, and this metric helps search engines decide which webpages should appear in search results in what order.
Please select 4 correct answers
There are several formats available for ads on the Google Display Network, such as text-only ads, graphical image ads, audio streams, and video ads. Advertisers can select from a variety of formats, including text-only ads, eye-catching image ads, captivating audio streams, and captivating video ads, to best suit their advertising requirements. There are no formats for radio and TV advertisements on the Google Display Network.
