Flyer Design Flyers Design 3 — Questions and Answers
Question 1: What is the standard DPI (dots per inch) recommended for high-quality flyer printing?
- 72 DPI
- 150 DPI
- 300 DPI (Correct answer)
- 600 DPI
Correct answer: 300 DPI
300 DPI is the industry standard for crisp, professional-quality printed materials.
Question 2: When designing a flyer, what is the purpose of white space (negative space)?
- To fill unused areas cheaply
- To improve readability and visual balance (Correct answer)
- To indicate areas where text will be added later
- To reduce ink costs only
Correct answer: To improve readability and visual balance
White space prevents clutter, improves readability, and draws attention to key design elements.
Question 3: A real estate flyer needs to feel trustworthy and professional. Which color palette is most appropriate?
- Hot pink and lime green
- Navy blue and gold (Correct answer)
- Neon orange and purple
- Pastel rainbow gradient
Correct answer: Navy blue and gold
Navy blue conveys trust and stability, while gold adds a premium, aspirational feel — both common in real estate.
Question 4: What is 'kerning' in flyer typography?
- Adjusting spacing between specific letter pairs (Correct answer)
- Scaling text to fill a container
- Rotating text at an angle
- Converting text to outlines
Correct answer: Adjusting spacing between specific letter pairs
Kerning adjusts the space between individual character pairs to improve visual consistency.
Question 5: Which element should typically be the largest on a promotional flyer?
- The disclaimer or fine print
- The company logo
- The primary headline or event name (Correct answer)
- The contact phone number
Correct answer: The primary headline or event name
The headline or event name is the first hook that grabs attention and should dominate the visual hierarchy.
Question 6: What is a 'safe zone' in print design?
- Area where no important content should be placed near the trim edge (Correct answer)
- A locked layer preventing accidental edits
- A copyright-protected design region
- The area outside the bleed boundary
Correct answer: Area where no important content should be placed near the trim edge
The safe zone keeps critical content away from the trim edge to prevent it from being cut off during printing.
Question 7: A food truck is distributing flyers at a local festival. Which design choice will make the flyer most effective?
- Dense paragraph text describing the full menu
- A large appetizing photo with the location and hours prominently displayed (Correct answer)
- A QR code only with no other information
- A corporate black-and-white layout
Correct answer: A large appetizing photo with the location and hours prominently displayed
A compelling food image paired with essential logistical info drives immediate action at an in-person event.
Flyer Design Flyers Design 3
What is the standard DPI (dots per inch) recommended for high-quality flyer printing?