Flyer Design Flyer Design 2 — Questions and Answers
Question 1: Which color model is best suited for printing a flyer at a professional print shop?
- RGB
- CMYK (Correct answer)
- HSB
- LAB
Correct answer: CMYK
CMYK (Cyan, Magenta, Yellow, Key/Black) is the standard color model for professional print production.
Question 2: What is 'bleed' in the context of flyer printing?
- Ink smudging on the final print
- Extra artwork extending beyond the trim line (Correct answer)
- A color correction technique
- The margin between text and the edge
Correct answer: Extra artwork extending beyond the trim line
Bleed is extra image area beyond the trim line that prevents white edges if the cut is slightly off.
Question 3: Which typography principle improves readability by increasing space between lines of text?
- Kerning
- Tracking
- Leading (Correct answer)
- Baseline shift
Correct answer: Leading
Leading controls the vertical space between lines, and increasing it makes body text easier to read.
Question 4: A flyer headline should primarily do which of the following?
- List all event details
- Grab attention and communicate the core benefit (Correct answer)
- Match the body copy font exactly
- Use the largest amount of text possible
Correct answer: Grab attention and communicate the core benefit
The headline is the first thing readers see and must instantly hook them with the main message or benefit.
Question 5: What does 'DPI' measure when preparing a flyer for print?
- Document page index
- Dots per inch — image resolution (Correct answer)
- Design pixel integration
- Default print intensity
Correct answer: Dots per inch — image resolution
DPI (dots per inch) measures print resolution; 300 DPI is the standard minimum for sharp printed output.
Question 6: Which layout technique uses an invisible grid to align elements consistently across a flyer?
- Bleed setup
- Color grading
- Grid system (Correct answer)
- Rasterization
Correct answer: Grid system
A grid system provides a structured framework that keeps text, images, and white space aligned and balanced.
Question 7: When choosing a font pairing for a flyer, which combination is most effective?
- Two decorative script fonts
- A serif for the headline and a sans-serif for body text (Correct answer)
- Three unrelated display fonts
- The same font weight used throughout
Correct answer: A serif for the headline and a sans-serif for body text
Pairing a contrasting serif headline with a clean sans-serif body creates visual hierarchy and maintains readability.
Flyer Design Flyer Design 2
Which color model is best suited for printing a flyer at a professional print shop?