Flyer Design Basic Flyer Design 5 — Questions and Answers
Question 1: A designer receives a client's logo as a low-resolution JPEG. What should they request instead?
- A PNG with a white background
- A high-resolution TIFF or vector file (Correct answer)
- A GIF version of the logo
- A screenshot of the logo from the website
Correct answer: A high-resolution TIFF or vector file
A high-resolution TIFF or vector file (EPS, SVG, AI) ensures the logo remains crisp when printed or scaled on the flyer.
Question 2: What is the typical standard flyer size in the US?
- 5" x 7"
- 8.5" x 11" (Correct answer)
- 4" x 6"
- 11" x 17"
Correct answer: 8.5" x 11"
8.5" x 11" (US Letter size) is the most common standard flyer size in the United States.
Question 3: Which design principle states that related elements should be grouped close together?
- Alignment
- Contrast
- Proximity (Correct answer)
- Balance
Correct answer: Proximity
Proximity groups related information visually, helping viewers understand which elements belong together.
Question 4: A flyer has the event name, date, time, venue, and CTA all displayed in the same font size. What problem does this create?
- Too many colors
- No visual hierarchy to guide the reader (Correct answer)
- The CTA is too prominent
- The font is too decorative
Correct answer: No visual hierarchy to guide the reader
Without size variation, no element stands out as most important, leaving the viewer unsure where to focus first.
Question 5: When would a designer choose a sans-serif font over a serif font for flyer body text?
- When targeting an older demographic
- When the flyer is printed at very small sizes or used digitally (Correct answer)
- When the brand has a traditional, classic image
- When there are more than 500 words of body copy
Correct answer: When the flyer is printed at very small sizes or used digitally
Sans-serif fonts are cleaner at small sizes and on screens because they lack the small strokes that can become blurry or muddy.
Question 6: A client wants to hand out flyers outdoors on a rainy day. Which paper stock should a designer recommend?
- Standard 20 lb bond paper
- Glossy coated paper
- Aqueous-coated or waterproof stock (Correct answer)
- Newsprint paper
Correct answer: Aqueous-coated or waterproof stock
Aqueous-coated or waterproof paper stocks resist moisture, keeping the flyer legible and intact in wet conditions.
Question 7: What is the main advantage of using a grid system when laying out a flyer?
- It automatically selects color palettes
- It ensures consistent alignment and organized structure (Correct answer)
- It generates content automatically
- It limits the designer to only two columns
Correct answer: It ensures consistent alignment and organized structure
A grid system provides consistent alignment guides, resulting in a more organized, professional-looking layout.
Flyer Design Basic Flyer Design 5
A designer receives a client's logo as a low-resolution JPEG.
What should they request instead?