Flyer Design Basic Flyer Design 3 — Questions and Answers
Question 1: What is the standard resolution for images used in printed flyers?
- 72 DPI
- 150 DPI
- 300 DPI (Correct answer)
- 600 DPI
Correct answer: 300 DPI
300 DPI (dots per inch) is the industry standard for sharp, professional-quality print output.
Question 2: Which color mode should a flyer be set to when designing for print?
- RGB
- CMYK (Correct answer)
- HSB
- Pantone only
Correct answer: CMYK
CMYK (Cyan, Magenta, Yellow, Key/Black) is used for printing because it matches the ink mixing process of physical printers.
Question 3: Which element should typically be the largest on a promotional flyer?
- The sponsor logo
- The event date
- The headline or event name (Correct answer)
- The contact information
Correct answer: The headline or event name
The headline or event name captures attention first and should be the dominant element to communicate the core message instantly.
Question 4: You want to place text over a busy photograph on a flyer. What technique improves readability?
- Change the photo to black and white only
- Add a semi-transparent overlay behind the text (Correct answer)
- Use a smaller font size
- Remove all images
Correct answer: Add a semi-transparent overlay behind the text
A semi-transparent color overlay over the image creates contrast, making overlaid text much easier to read.
Question 5: In typography, 'leading' refers to:
- The weight of a font
- The spacing between lines of text (Correct answer)
- The width of individual characters
- The space between letters in a word
Correct answer: The spacing between lines of text
Leading is the vertical space between lines of text, affecting readability and the overall feel of a text block.
Question 6: A flyer has five different fonts. What is the likely result?
- It looks professional and varied
- It appears cluttered and unfocused (Correct answer)
- It improves readability for all audiences
- It helps with visual hierarchy
Correct answer: It appears cluttered and unfocused
Using too many fonts creates visual noise and lacks cohesion; designers typically limit flyers to two or three fonts.
Question 7: Which layout approach helps a viewer's eye naturally flow from top to bottom on a flyer?
- Z-pattern layout (Correct answer)
- F-pattern layout
- Radial balance
- Symmetrical grid
Correct answer: Z-pattern layout
The Z-pattern guides the eye from top-left to top-right, then diagonally to bottom-left, and across to bottom-right, matching natural reading motion.
Flyer Design Basic Flyer Design 3
What is the standard resolution for images used in printed flyers?