Flyer Design Typography in Flyer Design 3

Question 1

What is a 'font pairing' in flyer design?

Accepted Answer

Combining two complementary typefaces that work well together visually

Answer

Using the same font in two different colors

Answer

Printing with two different ink types

Answer

Pairing a font with its italic version only

Question 2

What does 'point size' measure in typography?

Accepted Answer

The height of the typeface from the top of ascenders to the bottom of descenders

Answer

The horizontal width of the widest letter

Answer

The number of characters per line

Answer

The file size of the font

Question 3

What is the purpose of a 'drop cap' on a flyer or promotional piece?

Accepted Answer

To create a decorative focal point and draw the reader into the body text

Answer

To reduce the cost of printing large letters

Answer

To indicate that text should be read bottom to top

Answer

To show that the document is a draft

Question 4

Which alignment style is generally preferred for body text in US flyer designs to maintain natural word spacing?

Accepted Answer

Left-aligned (ragged right)

Answer

Fully justified

Answer

Right-aligned

Answer

Centered throughout

Question 5

What is 'type contrast' and why is it important on a flyer?

Accepted Answer

The visual difference between typefaces or type styles that creates interest and hierarchy

Answer

The difference in ink density between fonts

Answer

The contrast setting on a printer

Answer

The comparison between digital and printed type

Question 6

What is an 'orphan' in typographic terms as it applies to flyer design?

Accepted Answer

A single word or short line left alone at the end of a text block

Answer

A font not included in the design software

Answer

A typeface with no italic version

Answer

An unused text box on the layout