Fashion Designer Fashion Designer Branding & Fashion Business

Question 1

What is a 'brand identity' in the context of a fashion label?

Accepted Answer

The sum of visual and conceptual elements that distinguish a brand

Answer

The total revenue generated by a label

Answer

The number of employees in a fashion house

Answer

The price range of a designer's collections

Question 2

Which business model describes a designer who sells directly to consumers through their own website or store, bypassing traditional retail?

Accepted Answer

Direct-to-consumer (DTC)

Answer

Wholesale

Answer

Consignment

Answer

Private label

Question 3

What does 'ready-to-wear' (RTW) mean in the fashion industry?

Accepted Answer

Mass-produced garments sold in standard sizes

Answer

Clothing made to a specific client's measurements

Answer

Garments donated for charity

Answer

Custom uniforms for fashion shows

Question 4

A fashion designer registering a unique logo to protect it from unauthorized use is applying for which type of intellectual property protection?

Accepted Answer

Trademark

Answer

Patent

Answer

Trade secret

Answer

Copyright

Question 5

What is a 'lookbook' used for in fashion business?

Accepted Answer

Showcasing a collection through styled editorial photos

Answer

Tracking inventory of unsold garments

Answer

Recording fabric swatches and costs

Answer

Listing wholesale buyer contacts

Question 6

Which term describes the practice of a high-end fashion brand collaborating with a mass-market retailer to release a limited collection?

Accepted Answer

Designer collaboration

Answer

Franchising

Answer

White labeling

Answer

Co-branding