Event Management Event Marketing and Promotion

Question 1

Which marketing channel typically delivers the highest ROI for promoting a professional conference in the US?

Accepted Answer

Email marketing to a targeted list

Answer

Print advertising

Answer

Billboard advertising

Answer

Radio spots

Question 2

What is an 'early-bird' ticket pricing strategy designed to achieve?

Accepted Answer

Drive advance registrations and improve cash flow

Answer

Increase last-minute sales

Answer

Reward past attendees

Answer

Reduce the event's total capacity

Question 3

Which social media platform is most effective for promoting a B2B corporate event in the US?

Accepted Answer

Answer

TikTok

Answer

Answer

Snapchat

Question 4

What is a 'call to action' (CTA) in event marketing?

Accepted Answer

A prompt directing the audience to take a specific desired action

Answer

A phone script for outbound sales calls

Answer

The event's opening remarks

Answer

A post-event survey request

Question 5

What is 'event hashtag' strategy primarily used for on social media?

Accepted Answer

Aggregating and tracking social media conversations about the event

Answer

SEO optimization of the event website

Answer

Hiding the event from non-ticket holders

Answer

Verifying attendee identity

Question 6

Which metric best measures the effectiveness of a pre-event email marketing campaign?

Accepted Answer

Click-to-registration conversion rate

Answer

Email open rate alone

Answer

Number of emails sent

Answer

Unsubscribe rate