A marketing manager argues, "To boost our online sales, we must increase our social media advertising budget by 30%." Which of the following is a necessary assumption for this argument to be logically sound?
-
A
The company's competitors are also increasing their social media ad spend.
-
B
The cost of social media advertising is expected to decrease next year.
-
C
The target audience for the company's products actively uses social media and is influenced by advertising on those platforms.
-
D
Social media advertising is the only factor influencing online sales.