A company operating in a low-income community wants to demonstrate shared value creation. Which approach best aligns business success with social progress?
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A
Maximizing shareholder returns first, then donating surplus profits to local charities
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B
Designing core business activities that simultaneously address social needs and create economic value
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C
Sponsoring community events to build brand awareness without altering business operations
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D
Establishing a separate foundation that operates independently from the main business