Entrepreneurship Marketing and Customer Development 2

Question 1

What is content marketing?

Accepted Answer

Creating and distributing valuable content to attract and engage a target audience

Answer

Content marketing involves producing relevant, valuable content—blogs, videos, podcasts—to attract, educate, and retain a defined audience and drive profitable action.

Question 2

What is search engine optimization (SEO)?

Accepted Answer

Optimizing a website to rank higher in organic search engine results

Answer

SEO is the practice of improving a website's content, structure, and authority to increase its visibility in unpaid search engine results.

Question 3

What is customer lifetime value (CLV or LTV)?

Accepted Answer

The total revenue a business can expect from a single customer over the entire relationship

Answer

Customer lifetime value estimates the total net profit a business generates from a customer throughout the entire duration of the relationship.

Question 4

What is viral marketing?

Accepted Answer

A technique that encourages customers to share marketing messages, growing reach organically

Answer

Viral marketing relies on existing customers to spread a message or product recommendation, enabling organic, exponential audience growth at low cost.

Question 5

What does 'churn rate' measure?

Accepted Answer

The percentage of customers who stop doing business with a company in a given period

Answer

Churn rate measures the percentage of customers who cancel or stop purchasing during a specific timeframe, indicating customer retention health.

Entrepreneurship Practice Test

Entrepreneurship Practice Test

Entrepreneurship Marketing and Customer Development 2