EMS Executive Communication 2

Question 1

A strategic communication plan should begin with:

Accepted Answer

Defining communication objectives aligned with organizational goals

Answer

Selecting communication channels

Answer

Drafting the key messages

Answer

Identifying the budget for communication activities

Question 2

Which approach is most effective for building executive presence during public speaking?

Accepted Answer

Using strategic pauses, confident posture, and audience engagement

Answer

Reading directly from prepared notes

Answer

Speaking as fast as possible to cover all content

Answer

Avoiding audience questions to maintain control

Question 3

In a communication audit, executives examine:

Accepted Answer

The effectiveness, consistency, and reach of organizational communications

Answer

Only financial reports from the past year

Answer

Employee social media profiles

Answer

Competitor marketing campaigns exclusively

Question 4

The PESO model in strategic communication refers to:

Accepted Answer

Paid, Earned, Shared, and Owned media channels

Answer

Planning, Execution, Scheduling, and Outcomes

Answer

Performance, Evaluation, Strategy, and Operations

Answer

People, Environment, Systems, and Operations

Question 5

When developing key messages for a strategic initiative, executives should ensure messages are:

Accepted Answer

Clear, consistent, and repeated across multiple channels

Answer

Technical and detailed to demonstrate expertise

Answer

Different for each communication instance to maintain freshness

Answer

Kept confidential until final implementation

Question 6

Upward communication in an organization refers to:

Accepted Answer

Information flow from lower-level employees to management and leadership

Answer

Communication from executives to front-line employees

Answer

External communication to investors and shareholders

Answer

Digital communication via cloud-based platforms

Question 7

Which metric BEST measures the effectiveness of an internal communication initiative?

Accepted Answer

Employee comprehension, behavior change, and alignment with objectives

Answer

Number of emails sent

Answer

Social media follower count

Answer

Communication budget utilization