Executive Communication Flashcards
7 cards from real EMS practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Executive Communication flashcards as text
During a crisis, the primary communication principle an executive should follow is:
Answer: Communicate early, often, and with transparency
During crises, early, frequent, and transparent communication helps maintain trust, control the narrative, and demonstrate responsible leadership.
What is a 'dark site' in crisis communication planning?
Answer: A pre-prepared website activated during a crisis to provide official information
A dark site is a pre-built website kept offline until needed during a crisis, allowing organizations to quickly publish accurate, official information.
The 'golden hour' in crisis communication refers to:
Answer: The period immediately following a crisis when early response sets the tone
The golden hour represents the critical first period after a crisis begins, during which an organization's initial response significantly shapes public perception and trust.
Which element is essential in a crisis communication holding statement?
Answer: Acknowledgment of the situation, concern for those affected, and commitment to provide updates
A holding statement must acknowledge the situation, show empathy for those affected, and promise updates, providing reassurance while facts are still being gathered.
Organizational communication networks that bypass formal channels are known as:
Answer: The informal or 'grapevine' communication network
The grapevine or informal communication network consists of unofficial channels through which information flows outside formal organizational structures, often rapidly.
When an executive addresses media during a crisis, the 'bridge technique' involves:
Answer: Acknowledging a question and transitioning to key messages
The bridge technique allows communicators to acknowledge a question and then redirect to their key messages, maintaining control of the narrative.
A post-crisis communication debrief should primarily focus on:
Answer: Evaluating response effectiveness and improving future crisis protocols
Post-crisis debriefs should objectively evaluate what worked and what did not in the communication response, using lessons learned to strengthen future crisis protocols.