Email Marketing Email Design and Templates 2

Question 1

Which file format is generally recommended for email background images to balance quality and load time?

Accepted Answer

JPEG or PNG

Answer

BMP

Answer

TIFF

Answer

RAW

Question 2

What is the recommended minimum font size for body text in email templates?

Accepted Answer

14px

Answer

8px

Answer

10px

Answer

20px

Question 3

Why should email designers use inline CSS rather than external stylesheets?

Accepted Answer

Many email clients strip out and

Answer

External stylesheets load faster in email clients

Answer

Inline CSS improves spam filtering scores

Answer

External stylesheets are not supported by HTML at all

Question 4

What is the recommended image-to-text ratio guideline for avoiding spam filters?

Accepted Answer

60% text, 40% images

Answer

90% images, 10% text

Answer

100% text only

Answer

50% images, 50% text

Question 5

What is 'dark mode' compatibility in email design?

Accepted Answer

Designing emails that render correctly when the email client switches to a dark background theme

Answer

Using dark colors exclusively in email templates

Answer

A technique to reduce email file size

Answer

An email security feature that hides sensitive content

Question 6

Which HTML table attribute is most commonly used to structure email layouts?

Accepted Answer

<table>

Answer

<div>

Answer

Answer

Question 7

What is the primary purpose of a 'modular email template' system?

Accepted Answer

To build reusable content blocks that can be mixed and matched for different campaigns

Answer

To create one email that serves all campaigns without editing

Answer

To automate the sending of emails without human input

Answer

To track which email modules receive the most clicks