Email Marketing Email Deliverability 2

Question 1

What does DKIM stand for?

Accepted Answer

Domain Keys Identified Mail

Answer

Direct Key Internet Messaging

Answer

Digital Keychain Integrated Mail

Answer

Domain Knowledge Integration Method

Question 2

Which metric directly reflects your sender reputation with ISPs?

Accepted Answer

Sender score

Answer

Click-through rate

Answer

Open rate

Answer

List size

Question 3

What is the recommended maximum hard bounce rate to maintain good deliverability?

Accepted Answer

2%

Answer

5%

Answer

10%

Answer

0.5%

Question 4

What does 'inbox placement rate' measure?

Accepted Answer

The percentage of delivered emails that land in the inbox vs spam

Answer

The percentage of emails opened

Answer

The ratio of clicks to opens

Answer

The number of unsubscribes per send

Question 5

Which practice most directly improves email deliverability for a new sending domain?

Accepted Answer

IP warming

Answer

Sending large blasts immediately

Answer

Using free ESP accounts

Answer

Sending HTML-only emails

Question 6

What is a 'feedback loop' (FBL) in email deliverability?

Accepted Answer

A service where ISPs forward spam complaints back to senders

Answer

Automatic re-sending of bounced emails

Answer

A tool for tracking open rates

Answer

A method of A/B testing subject lines