Email Design Email Images and Media

Question 1

What is the recommended maximum file size for images in marketing emails to ensure fast loading?

Accepted Answer

200KB

Answer

Keeping images under 200KB ensures fast loading and reduces the chance of emails being flagged by spam filters.

Question 2

Which attribute should always be included with email images for accessibility?

Accepted Answer

alt

Answer

The alt attribute provides descriptive text that screen readers use and displays when images are blocked or fail to load.

Question 3

What is the generally recommended image-to-text ratio in marketing emails to avoid spam filters?

Accepted Answer

40% images, 60% text

Answer

A ratio favoring text (60% text, 40% images) helps emails avoid spam filters that flag image-heavy messages.

Question 4

Which image format best supports transparent backgrounds and is ideal for logos in email design?

Accepted Answer

PNG

Answer

PNG supports alpha transparency, making it ideal for logos and graphics that need to sit on different background colors.

Question 5

Why do many email clients block images by default?

Accepted Answer

To protect user privacy and security

Answer

Email clients block images by default to protect users from tracking pixels and potential security threats embedded in images.

Email Design Practice Test