Email Design Email Typography 2

Question 1

Which email clients support web fonts loaded via @import or @font-face?

Accepted Answer

Apple Mail, iOS Mail, and some Android clients (not Outlook)

Answer

Web fonts are supported in Apple Mail, iOS Mail, and some Android clients, but Outlook on Windows does not support them.

Question 2

What does 'kerning' refer to in email typography?

Accepted Answer

The spacing between individual character pairs

Answer

Kerning refers to adjusting the space between specific pairs of characters to improve visual balance and readability.

Question 3

What is the CSS property used to control spacing between all characters in email text?

Accepted Answer

letter-spacing

Answer

The letter-spacing property (also called tracking) adjusts the space between all characters uniformly in a block of text.

Question 4

In email design, what is 'visual hierarchy' in typography?

Accepted Answer

Using size, weight, and color to guide readers through content in order of importance

Answer

Visual hierarchy uses variations in font size, weight, and color to signal what's most important and lead readers through the content.

Question 5

What text alignment is generally recommended for email body copy?

Accepted Answer

Left alignment

Answer

Left-aligned text is easiest to read for left-to-right languages because it creates a consistent starting point for each line.

Email Design Practice Test