Email Copy Subject Lines and Preheaders 2

Question 1

Which subject line type makes a specific, quantifiable promise to the reader?

Accepted Answer

Numbered benefit

Answer

Curiosity gap

Answer

Name personalization

Answer

Urgency trigger

Question 2

What effect does adding the recipient's first name to a subject line generally have on open rates?

Accepted Answer

It tends to increase open rates by creating a personal feel

Answer

It always decreases open rates

Answer

It has no measurable effect

Answer

It triggers spam filters automatically

Question 3

Which word used in subject lines is most associated with creating urgency?

Accepted Answer

Expires

Answer

Introducing

Answer

Exclusive

Answer

Announcing

Question 4

What is the 'From' name's role in conjunction with the subject line?

Accepted Answer

It builds trust that makes the subject line more believable

Answer

It determines the email's spam score alone

Answer

It replaces the need for a strong subject line

Answer

It controls which folder the email lands in

Question 5

Which approach is best for writing a preheader that complements the subject line?

Accepted Answer

Extend or add a secondary benefit beyond the subject line

Answer

Repeat the subject line word for word

Answer

Include legal disclaimers

Answer

List the email's table of contents

Question 6

What does 'inbox blindness' mean in the context of email subject lines?

Accepted Answer

Readers stop noticing subject lines from senders they receive too frequently

Answer

Recipients automatically delete emails without reading them

Answer

Email clients hide subject lines on mobile

Answer

Spam filters block all images in emails