eCommerce Marketing Customer Retention and Loyalty Programs for eCommerce 3

Question 1

Which marketing channel typically delivers the highest ROI for customer retention in eCommerce?

Accepted Answer

Email marketing

Answer

Display advertising

Answer

Influencer marketing

Answer

Podcast advertising

Question 2

What is the primary business purpose of a VIP program in eCommerce?

Accepted Answer

To reward and retain the highest-value existing customers

Answer

To attract brand new customers with exclusive first-purchase offers

Answer

To reduce inbound customer service ticket volume

Answer

To increase social media follower counts organically

Question 3

According to widely cited research, how much more does it typically cost to acquire a new customer compared to retaining an existing one?

Accepted Answer

About 5-7 times more

Answer

About 2-3 times more

Answer

About 10-15 times more

Answer

The cost is approximately equal

Question 4

The Pareto Principle (80/20 rule) applied to eCommerce customer retention suggests that:

Accepted Answer

80% of revenue comes from 20% of customers

Answer

80% of customer service issues come from 20% of products

Answer

80% of the marketing budget should go to 20% of channels

Answer

80% of orders are placed on 20% of days of the year

Question 5

Which type of user-generated content (UGC) most effectively drives repeat purchases in eCommerce?

Accepted Answer

Customer reviews and testimonials

Answer

Brand-created promotional videos

Answer

Influencer sponsored posts

Answer

Google Display Network banner ads

Question 6

What is 'gamification' in the context of eCommerce loyalty programs?

Accepted Answer

Applying game mechanics like points, badges, and challenges to engage customers and encourage repeat purchases

Answer

Selling video games and gaming accessories online

Answer

Using augmented reality features in the mobile shopping app

Answer

Running sweepstakes and prize contests on social media

Question 7

According to eCommerce research, approximately how much more do repeat customers spend per order compared to first-time customers?

Accepted Answer

About 67% more

Answer

About 10% more

Answer

About 30% more

Answer

About 200% more