eCommerce Marketing Email Marketing for eCommerce 3

Question 1

What does email personalization beyond using a first name include in eCommerce?

Accepted Answer

Recommending products based on past purchase behavior

Answer

Making all text bold

Answer

Sending the same promotions to all subscribers

Answer

Changing email font colors per subscriber

Question 2

What is the purpose of an A/B test in email marketing?

Accepted Answer

To compare two versions of an email to see which performs better

Answer

To test your website's load speed

Answer

To send emails to two different countries

Answer

To backup your email list

Question 3

Which metric best indicates long-term email list health in eCommerce?

Accepted Answer

List growth rate

Answer

Unsubscribe rate

Answer

Email design quality

Answer

Number of images used

Question 4

What is 'email revenue per recipient' (RPR)?

Accepted Answer

The average revenue generated for each email address in a campaign

Answer

The total cost of sending an email campaign

Answer

The number of purchases per email sent

Answer

The unsubscribe cost per customer

Question 5

What is a 'post-purchase email sequence' designed to accomplish?

Accepted Answer

Confirm orders, provide shipping updates, and request reviews to build loyalty

Answer

Encourage customers to unsubscribe

Answer

Retarget customers on social media

Answer

Announce upcoming holiday sales

Question 6

Which sender authentication protocol helps prevent emails from being marked as spam?

Accepted Answer

DKIM (DomainKeys Identified Mail)

Answer

CSS

Answer

HTML5

Answer

FTP