E-Commerce Development SEO for E-Commerce 2

Question 1

Which HTTP status code should a product page return when an item is permanently discontinued and has no replacement?

Accepted Answer

410 Gone

Answer

A 410 Gone tells search engines the resource is permanently removed, allowing them to deindex it faster than a 404.

Question 2

What is 'faceted navigation' in e-commerce SEO and why is it problematic?

Accepted Answer

Filter combinations that generate duplicate or low-value URLs

Answer

Faceted navigation creates millions of URL combinations (e.g., color+size+brand) that can waste crawl budget and produce duplicate content.

Question 3

An e-commerce site has 50,000 products across 200 categories. Which crawl budget strategy is most effective?

Accepted Answer

Block low-value filter URLs with robots.txt or noindex, prioritize category and product pages

Answer

Blocking facet/filter URLs from crawling preserves crawl budget for high-value product and category pages.

Question 4

Which structured data type is most important for displaying product ratings in Google search results?

Accepted Answer

Product with AggregateRating

Answer

The Product schema with an AggregateRating property enables star ratings to appear as rich results in SERPs.

Question 5

A seasonal product page ranks well every Q4 but loses rankings when the product goes out of stock in Q1. What is the best approach?

Accepted Answer

Keep the page live year-round with out-of-stock messaging and related products

Answer

Keeping the URL live year-round preserves accumulated link equity and ranking signals instead of rebuilding from scratch each season.

E-Commerce Development Practice Test