E-Commerce Development Introduction to E-commerce Development 5

Question 1

What is the difference between B2C and B2B e-commerce models?

Accepted Answer

B2C sells directly to individual consumers; B2B involves transactions between businesses

Answer

B2C (Business-to-Consumer) targets end shoppers while B2B (Business-to-Business) involves selling products or services to other companies.

Question 2

Which of the following best describes a marketplace platform model in e-commerce?

Accepted Answer

A platform that connects multiple third-party sellers with buyers and handles transactions

Answer

Marketplaces like Amazon and Etsy facilitate transactions between independent sellers and buyers, earning revenue through fees or commissions.

Question 3

What is the role of Elasticsearch or similar search engines in large e-commerce platforms?

Accepted Answer

To provide fast, full-text, and faceted product search across millions of records

Answer

Dedicated search engines like Elasticsearch support complex queries, typo tolerance, filters, and relevance ranking at scale beyond standard SQL.

Question 4

Which factor most directly affects the 'conversion rate' metric in e-commerce analytics?

Accepted Answer

The percentage of site visitors who complete a purchase

Answer

Conversion rate measures the ratio of completed transactions to total visits, serving as a core KPI for store performance.

Question 5

What is A/B testing used for in e-commerce development?

Accepted Answer

Comparing two versions of a page element to determine which drives better user outcomes

Answer

A/B testing shows different page variants to user segments and measures which version produces higher conversions or engagement.

E-Commerce Development Practice Test