E-Commerce Development Customer Experience 2

Question 1

Which metric measures the percentage of visitors who complete a desired action on an e-commerce site?

Accepted Answer

Conversion rate

Answer

Conversion rate is the percentage of visitors who complete a desired action, such as making a purchase.

Question 2

What does a 'sticky' header provide in e-commerce UX design?

Accepted Answer

Navigation that remains visible while scrolling

Answer

A sticky header stays fixed at the top of the viewport as users scroll, keeping navigation accessible at all times.

Question 3

What is the primary purpose of an order confirmation email in e-commerce?

Accepted Answer

Reassure customers and provide transaction details

Answer

Order confirmation emails primarily reassure customers that their purchase was successful and provide transaction details for reference.

Question 4

Which approach best reduces cart abandonment caused by unexpected shipping costs?

Accepted Answer

Displaying shipping costs early in the shopping process

Answer

Displaying shipping costs early prevents the 'sticker shock' at checkout that causes most cost-related cart abandonments.

Question 5

What is progressive disclosure in e-commerce UI design?

Accepted Answer

Showing information gradually as users need it

Answer

Progressive disclosure is a UX pattern that reveals information step-by-step to avoid overwhelming users with too much at once.

E-Commerce Development Practice Test