E-Commerce Development Analytics 3

Question 1

What is the difference between 'users' and 'sessions' in Google Analytics 4?

Accepted Answer

Users are unique individuals identified by device/cookie; sessions are groups of interactions within a time period

Answer

A user represents a unique visitor identified by a client ID or user ID, while a session is a collection of interactions that happen within a given timeframe for that user.

Question 2

Which e-commerce KPI best measures the effectiveness of product page content?

Accepted Answer

Product detail view-to-add-to-cart rate

Answer

The view-to-add-to-cart rate directly measures how persuasively a product page motivates shoppers to take the next step.

Question 3

In Segment (the CDP), what is a 'trait' used for?

Accepted Answer

Storing persistent attributes about a user such as email or plan tier

Answer

Traits in Segment are key-value properties stored on a user profile, like name, email, or subscription level, persisted across events.

Question 4

What is 'customer lifetime value' (CLV) and why is it important for e-commerce analytics?

Accepted Answer

The total revenue expected from a customer over their relationship with the store, used to guide acquisition spend

Answer

CLV projects total future revenue from a customer, helping businesses determine how much they can profitably spend to acquire and retain each customer.

Question 5

A developer notices GA4 is recording duplicate 'purchase' events. What is the most likely cause?

Accepted Answer

The purchase event fires on both client-side code and a GTM tag without deduplication

Answer

Duplicate purchase events commonly occur when both inline JavaScript and a GTM tag fire the same event without a flag or deduplication key to prevent double-counting.

E-Commerce Development Practice Test

E-Commerce Development Practice Test

E-Commerce Development Analytics 3