Store Setup and Optimization Flashcards

Which SEO element is most important to optimize on a dropshipping product page for organic search traffic?

Answer: The page title tag and meta description with target keywords

A well-crafted title tag and meta description with relevant keywords directly impact click-through rates and search engine rankings.

What is 'upselling' in the context of a dropshipping store's sales funnel?

Answer: Offering a higher-value or complementary product after the customer decides to buy

Upselling presents a premium version or add-on product to a buyer who has already committed to purchase, increasing the average order value.

What is the purpose of a 'sticky Add to Cart' button on a mobile product page?

Answer: To keep the buy button visible as users scroll through the product description

A sticky Add to Cart button remains fixed at the bottom of the screen as the user scrolls, keeping the purchase CTA always accessible on mobile.

Why should a dropshipping store have a clearly visible and fair return policy?

Answer: It increases buyer confidence and reduces purchase hesitation

A clear, fair return policy signals trustworthiness and removes a major psychological barrier that prevents first-time buyers from purchasing.

Which payment gateway is most commonly integrated with Shopify dropshipping stores targeting US customers?

Answer: Shopify Payments (powered by Stripe)

Shopify Payments is the default and most seamless payment processor for Shopify stores, supporting major cards and offering competitive transaction fees for US sellers.

What is the function of a 'scarcity trigger' (e.g., 'Only 3 left in stock!') on a dropshipping product page?

Answer: To create urgency and encourage faster purchase decisions

Scarcity triggers leverage loss aversion psychology, prompting hesitant buyers to act quickly to avoid missing out on a product.