Marketing and Advertising Flashcards

What is the primary advantage of using TikTok Ads for dropshipping compared to Facebook Ads in 2024?

Answer: Lower CPMs and a younger, highly engaged audience for impulse-buy products

TikTok Ads often have lower CPMs (cost per thousand impressions) and reach a younger, highly engaged demographic ideal for trending, impulse-purchase products.

What does 'influencer marketing' typically involve for a dropshipping brand?

Answer: Paying social media creators to review or showcase products to their followers

Influencer marketing involves compensating content creators to organically feature your product to their audience, providing social proof and targeted reach.

What is 'retargeting' in dropshipping digital marketing?

Answer: Showing ads to users who previously visited your store but did not purchase

Retargeting uses cookies or pixel data to serve ads specifically to users who already interacted with your store, re-engaging warm prospects who didn't convert.

Which email marketing metric best measures how effective a subject line is at getting recipients to open your message?

Answer: Open rate

The open rate measures the percentage of recipients who opened the email, directly reflecting the effectiveness of the subject line and sender name.

What is 'organic marketing' for a dropshipping store?

Answer: Generating traffic without paying for ads through SEO, social media, and content

Organic marketing builds traffic and brand awareness through unpaid channels like SEO blog content, TikTok videos, and social media community engagement.

What is the purpose of a 'pixel' (e.g., Meta Pixel) installed on a dropshipping store?

Answer: To track visitor actions and optimize ad delivery for conversions

A tracking pixel collects data on visitor behavior (page views, add-to-carts, purchases) and feeds it back to the ad platform to optimize targeting and measure ROI.