DRI Crisis Management & Communication 3

Question 1

When activating a Crisis Management Team (CMT), which action should occur FIRST?

Accepted Answer

Conduct an initial situation assessment to determine scope

Answer

The first step upon CMT activation is assessing the situation to understand scope, affected areas, and what resources are needed before any other action.

Question 2

Which of the following best describes 'crisis fatigue' among stakeholders?

Accepted Answer

Declining public attention and responsiveness after repeated crisis communications

Answer

Crisis fatigue occurs when audiences become desensitized to ongoing crisis messaging, reducing their responsiveness to warnings or updates.

Question 3

A company's social media manager begins posting updates during a crisis without authorization from the crisis team. This MOST directly threatens:

Accepted Answer

Message consistency and organizational credibility

Answer

Unauthorized social media posts can contradict official statements, creating inconsistent messaging that undermines organizational credibility during a crisis.

Question 4

What is the recommended approach when a crisis spokesperson does not know the answer to a reporter's question?

Accepted Answer

Acknowledge not knowing and commit to finding out and following up

Answer

Admitting uncertainty and committing to follow up is more credible than speculation, which risks providing inaccurate information that must later be corrected.

Question 5

In the context of DRI's BCLE 2020, which competency area specifically addresses notifying stakeholders during a disruption?

Accepted Answer

Crisis Communications and Public Relations

Answer

DRI's Crisis Communications and Public Relations competency covers developing and executing plans to notify internal and external stakeholders during disruptions.

(DRI) Disaster Recovery Institute International Certification Practice Test

(DRI) Disaster Recovery Institute International Certification Practice Test

DRI Crisis Management & Communication 3