Crisis Management & Communication Flashcards
7 cards from real DRI practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Crisis Management & Communication flashcards as text
Which element of a crisis communication plan defines who is authorized to speak to the media on behalf of the organization?
Answer: Spokesperson policy
A spokesperson policy designates authorized individuals and alternates, ensuring that only trained, approved personnel communicate with media during a crisis.
Message maps are used in crisis communication primarily to:
Answer: Organize key messages for different audiences in a structured format
Message maps present core messages and supporting points in a hierarchy, helping spokespersons deliver clear, consistent information to specific audiences.
Under the National Incident Management System (NIMS), which function handles all public information activities during an incident?
Answer: Public Information Officer (PIO)
The Public Information Officer (PIO) is a Command Staff position under NIMS responsible for coordinating and releasing approved information to the public and media.
What is the key distinction between 'crisis management' and 'crisis communications'?
Answer: Crisis management involves operational decisions; crisis communications involves information flow to stakeholders
Crisis management encompasses strategic and operational decisions to resolve the incident, while crisis communications focuses on how information is shared with internal and external stakeholders.
An organization experiences a data breach affecting customer records. Under GDPR, what is the maximum timeframe for notifying the supervisory authority?
Answer: 72 hours
GDPR Article 33 requires that a personal data breach be reported to the relevant supervisory authority within 72 hours of the organization becoming aware of it.
Which term describes the reputational damage an organization suffers when a crisis reveals that its actual values conflict with its stated values?
Answer: Hypocrisy attribution
Hypocrisy attribution occurs when stakeholders perceive a gap between an organization's espoused values and its actual behavior revealed during a crisis, amplifying reputational harm.
Which of the following is a best practice when using social media during a crisis response?
Answer: Monitor channels continuously and respond to misinformation quickly
Continuous social media monitoring and rapid correction of misinformation prevent false narratives from spreading and demonstrate active, transparent communication.