Crisis Management & Communication Flashcards
7 cards from real DRI practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 7 Crisis Management & Communication flashcards as text
When activating a Crisis Management Team (CMT), which action should occur FIRST?
Answer: Conduct an initial situation assessment to determine scope
The first step upon CMT activation is assessing the situation to understand scope, affected areas, and what resources are needed before any other action.
Which of the following best describes 'crisis fatigue' among stakeholders?
Answer: Declining public attention and responsiveness after repeated crisis communications
Crisis fatigue occurs when audiences become desensitized to ongoing crisis messaging, reducing their responsiveness to warnings or updates.
A company's social media manager begins posting updates during a crisis without authorization from the crisis team. This MOST directly threatens:
Answer: Message consistency and organizational credibility
Unauthorized social media posts can contradict official statements, creating inconsistent messaging that undermines organizational credibility during a crisis.
What is the recommended approach when a crisis spokesperson does not know the answer to a reporter's question?
Answer: Acknowledge not knowing and commit to finding out and following up
Admitting uncertainty and committing to follow up is more credible than speculation, which risks providing inaccurate information that must later be corrected.
In the context of DRI's BCLE 2020, which competency area specifically addresses notifying stakeholders during a disruption?
Answer: Crisis Communications and Public Relations
DRI's Crisis Communications and Public Relations competency covers developing and executing plans to notify internal and external stakeholders during disruptions.
Which communication channel is typically MOST reliable during infrastructure-disrupting disasters when other channels fail?
Answer: Satellite phone
Satellite phones operate independently of terrestrial network infrastructure, making them reliable when cellular and internet systems are damaged or overloaded.
An organization's crisis communication plan should be tested through which of the following?
Answer: Conducting tabletop or functional exercises that simulate crisis scenarios
Exercises—tabletop or functional—test the plan under simulated conditions, revealing gaps that a document review alone cannot expose.