DRI Crisis Communication & Management 2

Question 1

During a crisis, which communication principle is MOST critical for maintaining stakeholder trust?

Accepted Answer

Providing timely, accurate, and transparent information

Answer

Timely, accurate, and transparent communication is the cornerstone of effective crisis communication. Delays or misinformation erode stakeholder trust and can worsen the crisis impact.

Question 2

A Crisis Communications Plan (CCP) should identify a primary spokesperson AND what additional element?

Accepted Answer

Backup spokespeople in case the primary is unavailable

Answer

A robust CCP must designate backup spokespeople to ensure communication continuity if the primary spokesperson is unreachable during an actual crisis event.

Question 3

What is the purpose of a 'dark site' in crisis communications?

Accepted Answer

A pre-built website that can be activated quickly during a crisis to provide public information

Answer

A 'dark site' is a pre-prepared website that remains inactive until a crisis occurs, at which point it can be rapidly deployed to communicate with the public, media, and stakeholders.

Question 4

Which group should be included in crisis communication notification lists but is often overlooked?

Accepted Answer

Employees' families and dependents

Answer

Employees' families are a frequently overlooked stakeholder group. During a crisis affecting personnel, their families need information about employee safety and company response, which reduces rumors and demonstrates organizational care.

Question 5

In the context of crisis management, what does the term 'Joint Information Center (JIC)' refer to?

Accepted Answer

A facility where response organizations coordinate public information activities

Answer

A Joint Information Center (JIC) is a physical or virtual facility established during a major incident where multiple responding organizations coordinate their public communications to ensure consistent and unified messaging.

(DRI) Disaster Recovery Institute International Certification Practice Test

(DRI) Disaster Recovery Institute International Certification Practice Test

DRI Crisis Communication & Management 2