Social Media Marketing Certification Flashcards
6 cards from real Digital Marketing Certificate practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Social Media Marketing Certification flashcards as text
What does 'engagement rate' measure on social media?
Answer: The percentage of audience that interacts with content
Engagement rate measures the percentage of people who interact with content through likes, comments, shares, or saves relative to reach or total followers.
What is a 'social media algorithm'?
Answer: A set of rules that determines what content users see in their feeds
A social media algorithm is a set of rules and signals platforms use to determine what content appears in users' feeds and in what order it is displayed.
What is 'user-generated content' (UGC) in social media marketing?
Answer: Content created by regular users about a brand or product
User-generated content is any content created by consumers or fans about a brand, product, or service rather than by the brand itself.
Which metric measures how many unique users saw a social media post?
Answer: Reach
Reach measures the number of unique users who saw a post, while impressions count total views including multiple views by the same user.
What is 'social listening' in digital marketing?
Answer: Tracking brand mentions and conversations across social media channels
Social listening involves monitoring social media channels for mentions of a brand, competitors, or relevant keywords to gather actionable insights.
What is the purpose of a social media content calendar?
Answer: To plan and schedule social media posts in advance
A content calendar helps marketers plan, organize, and schedule social media posts ahead of time for consistent, strategic content delivery.