SEO for Digital Marketers Flashcards
6 cards from real Digital Marketing Certificate practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 SEO for Digital Marketers flashcards as text
What does the acronym 'SERP' stand for in SEO?
Answer: Search Engine Results Page
SERP stands for Search Engine Results Page, the page displayed by a search engine after a user enters a query.
Which on-page element is most important for SEO?
Answer: Title tag
The title tag is the most critical on-page SEO element because it tells search engines the primary topic of a page.
What is a 'backlink' in SEO terminology?
Answer: A link from another site pointing to your site
A backlink is a link from an external website pointing to your site, signaling authority and credibility to search engines.
What is the purpose of a robots.txt file?
Answer: To instruct search engine crawlers which pages not to crawl
A robots.txt file instructs search engine crawlers which pages or sections of a site they should not crawl or index.
Which Google tool helps monitor a website's performance in search results?
Answer: Google Search Console
Google Search Console helps webmasters monitor, troubleshoot, and optimize their site's presence in Google search results.
What does 'keyword density' refer to in SEO?
Answer: The frequency a keyword appears relative to total word count
Keyword density is the percentage of times a keyword appears on a page compared to the total number of words on that page.