SEO for Digital Marketers Flashcards
6 cards from real Digital Marketing Certificate practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 SEO for Digital Marketers flashcards as text
What is a 'long-tail keyword' in SEO?
Answer: A specific, longer search phrase with lower search volume
Long-tail keywords are specific search phrases typically containing three or more words that have lower search volume but often higher conversion rates.
What do 'Core Web Vitals' measure in SEO?
Answer: Page experience signals including loading, interactivity, and visual stability
Core Web Vitals are Google's metrics measuring user experience signals: Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift.
What is the role of a meta description in SEO?
Answer: It summarizes page content and appears in search results to encourage clicks
A meta description summarizes a page's content and appears below the title tag in search results, influencing click-through rates.
What does 'crawl budget' mean in technical SEO?
Answer: The number of pages a search engine bot will crawl on your site in a given time
Crawl budget refers to the number of pages Googlebot will crawl on your site within a given time period, making it important to prioritize valuable pages.
Which indexing approach does Google primarily use today?
Answer: Mobile-first indexing
Google uses mobile-first indexing, meaning it primarily uses the mobile version of a website's content for indexing and ranking purposes.
What is 'structured data' in SEO?
Answer: A standardized code format that helps search engines understand page content
Structured data is a standardized format (such as Schema.org markup) that provides explicit information to search engines about a page's content and context.