SEO for Digital Marketers Flashcards
6 cards from real Digital Marketing Certificate practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 SEO for Digital Marketers flashcards as text
What is 'domain authority' in SEO?
Answer: A metric predicting how well a site will rank in search engines
Domain Authority is a Moz-developed score that predicts how likely a website is to rank well in search engine results pages.
What type of SEO focuses on improving rankings for a specific geographic area?
Answer: Local SEO
Local SEO optimizes a website to appear prominently in search results for location-based queries and local business searches.
What is a canonical tag used for in SEO?
Answer: To tell search engines which URL is the preferred version of a page
A canonical tag tells search engines which version of a duplicate or similar page should be considered the primary, preferred version.
What is 'bounce rate' in website analytics?
Answer: The percentage of visitors who leave after viewing only one page
Bounce rate is the percentage of visitors who navigate away from a site after viewing only a single page without further interaction.
Which type of SEO involves improving website speed, mobile-friendliness, and crawlability?
Answer: Technical SEO
Technical SEO focuses on improving the infrastructure and backend aspects of a website to enhance search engine crawling and ranking.
What is 'anchor text' in the context of hyperlinks?
Answer: The visible, clickable text in a hyperlink
Anchor text is the visible, clickable text in a hyperlink that describes or provides context about the content of the linked page.