Paid Search & PPC Advertising Flashcards
6 cards from real Digital Marketing Certificate practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Paid Search & PPC Advertising flashcards as text
What does 'PPC' stand for in digital advertising?
Answer: Pay-Per-Click
PPC (Pay-Per-Click) is an online advertising model where advertisers pay a fee each time a user clicks on their advertisement.
What is a 'Quality Score' in Google Ads?
Answer: Google's metric measuring the quality and relevance of ads, keywords, and landing pages
Quality Score is Google's rating of the relevance and quality of keywords, ads, and landing pages, directly affecting ad position and cost-per-click.
What is a 'negative keyword' in Google Ads?
Answer: A keyword that prevents your ad from showing for irrelevant search queries
A negative keyword prevents your ads from appearing when a search query contains that specific term, helping avoid irrelevant clicks and wasted ad spend.
What does 'CPC' stand for in digital advertising?
Answer: Cost Per Click
CPC (Cost Per Click) is the amount an advertiser pays each time a user clicks on their digital advertisement in a PPC campaign.
What is an 'ad impression' in digital marketing?
Answer: Each time an advertisement is displayed on a user's screen
An ad impression is counted each time an advertisement is displayed on a screen, regardless of whether the user takes any action or clicks on it.
What is 'ad targeting' in PPC advertising?
Answer: Selecting specific audiences who will see your ads based on defined criteria
Ad targeting involves selecting specific criteria — demographics, interests, location, keywords, or behavior — to determine which users will be shown your advertisements.