DES Data Analytics & Event Performance Measurement 3

Question 1

Which tool is specifically designed to track attendee movement and dwell time on a physical event floor?

Accepted Answer

RFID/NFC badge tracking

Answer

RFID and NFC badge systems record when and where attendees scan or pass readers, enabling real-time location and dwell-time analysis.

Question 2

A virtual event platform reports a 4.2-minute average session watch time for a 30-minute keynote. What should the event team do first?

Accepted Answer

Investigate drop-off points and review session content quality

Answer

Such low watch time signals that attendees left early; identifying where drop-off occurred helps diagnose content or technical problems.

Question 3

Which data visualization type is best suited for showing attendance trends across multiple events over a two-year period?

Accepted Answer

Line chart

Answer

Line charts effectively display changes in a single metric over time, making trends and patterns across multiple events easy to read.

Question 4

An event's Net Promoter Score (NPS) dropped from +45 to +20 between two annual conferences. What is the most appropriate next step?

Accepted Answer

Segment NPS responses to identify which attendee groups drove the decline

Answer

Segmenting NPS by attendee type, session attended, or role reveals which groups were less satisfied and why the score declined.

Question 5

What does 'cost per attendee' measure in event analytics?

Accepted Answer

Total event cost divided by number of attendees

Answer

Cost per attendee = total event costs ÷ total attendees, a core efficiency metric for comparing event investment across different events.

(DES) Digital Event Strategist Certification Practice Test