DES Content Curation & Programming 3

Question 1

In digital event programming, what is a 'content pillar'?

Accepted Answer

A core thematic category that organizes all event sessions and assets

Answer

Content pillars are overarching themes that give a digital event a coherent narrative and help attendees understand the programming structure.

Question 2

Which approach best supports an 'always-on' content strategy after a digital event concludes?

Accepted Answer

Gating on-demand content behind a paywall and leaving it accessible indefinitely

Answer

An always-on strategy keeps the event's content generating value long after the live date, using gating to capture leads or sustain membership value.

Question 3

When building a digital event run-of-show, which element is most essential to include for each content segment?

Accepted Answer

Precise start/end times, technical cues, and responsible party for each segment

Answer

A run-of-show must include timing, technical cues, and ownership so every team member knows exactly what happens and who executes it.

Question 4

A digital event organizer is deciding between live and pre-recorded sessions. What is the primary advantage of pre-recorded content?

Accepted Answer

It allows quality control and eliminates live technical failure risks

Answer

Pre-recording lets producers review and edit content before broadcast, reducing the risk of technical errors or off-message moments.

Question 5

What is the role of a 'content curator' versus a 'content creator' in digital event programming?

Accepted Answer

Curators select, organize, and contextualize existing content; creators produce original material

Answer

Content curation focuses on selecting and contextualizing existing material, while content creation involves producing original work — both are essential but distinct roles.

(DES) Digital Event Strategist Certification Practice Test

(DES) Digital Event Strategist Certification Practice Test

DES Content Curation & Programming 3