A customer is comparing two diamonds where one has slightly better cut but costs 20% more. They prioritize sparkle above all else. How should an ethical sales associate guide them?
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A
Recommend the better-cut stone and explain that cut most directly affects brilliance
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B
Recommend the less expensive stone to demonstrate concern for their budget
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C
Let the customer decide without offering a professional opinion
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D
Recommend the more expensive stone regardless of the cut difference