Business Intelligence Flashcards
6 cards from real Data and Analytics practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Business Intelligence flashcards as text
What is a balanced scorecard in business analytics?
Answer: A strategic management tool measuring performance across financial, customer, process, and learning dimensions
The balanced scorecard measures organizational performance across four perspectives: financial, customer, internal processes, and learning and growth.
What is the purpose of a data catalog in modern BI?
Answer: A searchable inventory of data assets with metadata, definitions, and lineage information
A data catalog helps users discover, understand, and trust data assets by providing metadata, business definitions, data lineage, and usage information.
What is predictive analytics?
Answer: Using historical data and statistical models to forecast future outcomes
Predictive analytics uses historical data, statistical algorithms, and machine learning to identify the likelihood of future outcomes.
What is prescriptive analytics?
Answer: Recommending specific actions to achieve desired outcomes based on data models
Prescriptive analytics uses optimization and simulation algorithms to recommend specific actions organizations should take to achieve desired outcomes.
What is the role of a data steward in a BI organization?
Answer: To manage data quality, definitions, and governance policies for assigned data domains
A data steward oversees data quality, maintains business definitions, and enforces data governance policies for specific data domains within the organization.
What is a data mart?
Answer: A subset of a data warehouse focused on a specific business function or department
A data mart is a focused subset of a data warehouse tailored to meet the specific reporting and analysis needs of a business department like marketing or finance.