Business Intelligence and KPIs Flashcards
6 cards from real DA practice questions. Tap to flip, then mark Knew It or Still Learning — missed cards come back until you master them.
Read the first 6 Business Intelligence and KPIs flashcards as text
What is A/B testing in a business context?
Answer: Randomly splitting users to compare two versions of a product or campaign
A/B testing exposes different user groups to two variants and measures which performs better on a defined metric.
What does YoY mean in financial reporting?
Answer: Year-over-Year — comparing a metric to the same period last year
Year-over-Year (YoY) compares a metric in the current period to the same period in the prior year to track growth trends.
What is a balanced scorecard?
Answer: A strategic performance management framework with four perspectives
The balanced scorecard measures organizational performance across financial, customer, internal process, and learning & growth perspectives.
What does 'conversion rate' measure?
Answer: The percentage of users who complete a desired action
Conversion rate is the proportion of users who take a target action (e.g., purchase, sign-up) out of total visitors or prospects.
What is a data-driven decision?
Answer: A decision based on analysis of relevant data rather than intuition alone
A data-driven decision uses empirical evidence and analysis to guide choices, reducing reliance on guesswork or bias.
What is the purpose of benchmarking in business intelligence?
Answer: Comparing performance metrics against industry standards or competitors
Benchmarking compares an organization's KPIs against best-in-class standards or competitors to identify gaps and improvement opportunities.