DA Business Intelligence and KPIs 3

Question 1

What is A/B testing in a business context?

Accepted Answer

Randomly splitting users to compare two versions of a product or campaign

Answer

Comparing two database schemas

Answer

Testing software for bugs

Answer

Alternating between two reporting tools

Question 2

What does YoY mean in financial reporting?

Accepted Answer

Year-over-Year — comparing a metric to the same period last year

Answer

Year of Year — annualized growth

Answer

Year of Yield — investment returns

Answer

Yearly Output Yield

Question 3

What is a balanced scorecard?

Accepted Answer

A strategic performance management framework with four perspectives

Answer

A data quality assessment tool

Answer

A type of pivot table

Answer

A customer satisfaction survey

Question 4

What does 'conversion rate' measure?

Accepted Answer

The percentage of users who complete a desired action

Answer

Currency exchange rates in global sales

Answer

The speed of data processing

Answer

The ratio of expenses to revenue

Question 5

What is a data-driven decision?

Accepted Answer

A decision based on analysis of relevant data rather than intuition alone

Answer

A decision made solely by senior management

Answer

A decision that uses only historical data

Answer

A decision requiring no human judgment

Question 6

What is the purpose of benchmarking in business intelligence?

Accepted Answer

Comparing performance metrics against industry standards or competitors

Answer

Storing large datasets efficiently

Answer

Automating report generation

Answer

Testing BI tool performance