CVS CVS Creative Thinking and Idea Generation Questions and Answers

Question 1

In a VM Creative Phase session, the rule of 'deferred judgment' means:

Accepted Answer

Withholding evaluation of ideas until the brainstorming session is complete

Answer

Postponing the VM study until more data is available

Answer

Deferring to senior team members for all creative decisions

Answer

Waiting for stakeholder approval before generating ideas

Question 2

Why is quantity of ideas valued over quality during the VM Creative Phase?

Accepted Answer

A larger idea pool increases the probability that at least one breakthrough solution will emerge

Answer

More ideas mean more paperwork, which demonstrates team productivity

Answer

Regulations require a minimum number of ideas per VM study

Answer

More ideas justify a higher VM study fee

Question 3

Which brainstorming technique in VM involves building on each other's ideas to create progressively refined concepts?

Accepted Answer

Classical brainstorming with 'yes-and' building

Answer

Gordon technique

Answer

Brainwriting 6-3-5

Answer

Random word stimulation

Question 4

The Gordon Technique for creative thinking differs from standard brainstorming because:

Accepted Answer

The problem is stated abstractly so participants generate ideas without being limited by preconceptions about the specific problem

Answer

It requires more participants

Answer

It focuses only on cost reduction ideas

Answer

It uses written rather than verbal idea generation

Question 5

In VM creative sessions, 'mental blocks' most commonly arise from:

Accepted Answer

Habitual thinking patterns, fear of criticism, and cultural or organizational norms

Answer

Insufficient meeting room space

Answer

Poor facilitator credentials

Answer

Overly detailed cost data presented in the Information Phase

Question 6

The technique of 'random stimulation' in VM creative sessions works by:

Accepted Answer

Using unrelated words or images to trigger unexpected associations that lead to novel ideas

Answer

Randomly assigning team members to subgroups

Answer

Randomly selecting alternatives for detailed development

Answer

Shuffling the order of FAST diagram functions