A venue's net promoter score (NPS) has declined over two consecutive quarters. What is the MOST appropriate CVE response?
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A
Discontinue NPS surveys to avoid negative data collection
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B
Analyze survey verbatims, identify recurring themes, and develop a targeted improvement plan
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C
Increase marketing spend to attract new clients and offset the score
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D
Benchmark against industry averages and take no action if the venue scores above average