A volunteer manager is developing a new recruitment plan to attract a more diverse pool of volunteers. Which of the following is the MOST critical first step in this process?
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A
Designing new, eye-catching marketing materials.
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B
Posting volunteer opportunities on a wide variety of online platforms.
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C
Analyzing the organization's current and future needs to define specific, compelling volunteer roles.
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D
Asking current volunteers to recruit their friends and family.