CTP CTP Marketing & Sales for Tour Professionals 2

Question 1

What is 'upselling' in the context of tour sales?

Accepted Answer

Encouraging customers to purchase a more premium version of a tour or add-on services

Answer

Upselling involves encouraging customers to choose a higher-tier tour or add optional upgrades, increasing the average transaction value.

Question 2

Which social media platform is generally most effective for visually marketing US domestic tours to leisure travelers?

Accepted Answer

Instagram

Answer

Instagram's visual format and travel-focused user base make it the most effective platform for showcasing tour experiences to leisure travelers.

Question 3

What is a 'familiarization trip' (FAM trip) used for in tour marketing?

Accepted Answer

Giving travel agents and media first-hand experience of a tour to encourage promotion

Answer

FAM trips allow travel agents and media influencers to experience a tour first-hand so they can authentically recommend and sell it to their clients.

Question 4

What does 'net rate' mean when dealing with travel agents and wholesalers?

Accepted Answer

The discounted price offered to trade partners who then mark it up for end consumers

Answer

Net rate is the wholesale price given to travel agents or wholesalers, who then add their markup before selling to the public.

Question 5

Which metric best measures the effectiveness of an email marketing campaign for tour promotions?

Accepted Answer

Open rate and click-through rate

Answer

Open rate and click-through rate together show how many recipients engaged with the email content and took action toward booking.

(CTP) Certified Tour Professional Practice Test