In a competitive RFP process for a $5M enterprise software platform, a vendor submits a proposal that is technically superior but 40% over budget. What is the best CTO response?
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A
Disqualify the vendor for exceeding budget constraints
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B
Award the contract because technical superiority justifies the premium
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C
Engage the vendor in best-and-final-offer negotiations while evaluating TCO against alternatives
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D
Request the vendor reduce features to match the budget